- The product will make you talk random depending on what sweet you eat.
In this advert we see graphics used at the end which makes the shape of the sweets logo. This shows it is a modern new sweet as it has different graphics and also is colourful. There is also no artificial colours or flavours in the sweet as they show this. This informs the audience on what is in the product. Another benefit of this product is you don’t know what flavour it is and there are different flavours.
Advantages over other similar products
- It comes in different shapes and sizes
- Has different flavours you can choose from
The situation in this advert is a woman is lost and pulls over to ask a man for directions to where she needs to get to. Just before the man is about to tell her, he eats a Rowntree Random sweet. He starts to talk nonsense which does not make sense and try’s again by eating another one and the same happens.
Other products which show they are similar to this one is Snickers. In this advert we see a group of guys who have just had a game of football and a woman comes in shouting about one of them taking something of hers. Another man tells her to eat a Snicker as she is acting like a diva. Once she has had a bite, she turns back into a man who was acting like a diva. This is similar as the product changes you in to something, the Rowntree randoms makes you talk funny and the Snickers turns you back to normal. The advantage this has over other products which are similar is the dialogue is quite funny but also weird, also that he is keeping a straight face and at the end the woman just puts her window up and drives off. This advert some others can relate to as when people ask for directions, sometimes they don't always give clear directions so they can relate to this as it is shown in the advert.
USP
- The advert has humour as a person asks for directions and instead gets a guy saying random words
- Simple but clever
What is unique about this advert is it is random which makes it memorable. There is also humour, which makes the advert more entertaining and makes it more enjoyable to watch. What is also unique is the packet of sweets contains different shapes and objects which most companies don’t do because of cost. Also they are all different flavours and are different textures which is another unique point that other competitors don’t do.
What is also unique is they can keep changing the object in the future so the audience can see what’s new, and they can and a hidden object which allows you to win a prize.
Lifestyle appeal
- This will enhance the audience as they can re-act this advert
- Play jokes on people
I would say this product enhances someone’s lifestyle as it is portrayed as a fun, jokey sweet. Most people buy sweets because of the taste but this may have a different effect as you can pretend to do what the man did in the advert and have fun with the sweet. The audience may like a particular flavour which they may compliment them. Another way which helps your lifestyle appeal is it can be a distraction when you eat the sweet, as you can enjoy the sweet.
Brand Identity
- The advert links to the company name and logo
- Use same colour scheme
In this advert we see adults who feature instead of children. This shows that the sweet is also targeted at an older audience and a wider audience.
We also know what the advert is about as the man shows the packet to the screen and takes a sweet from the packet, which informs the audience that this is an advert for Rowntree Randoms. At the end we also see the logo appear in the graphics which tells us this is their product. The colour scheme didn’t show to much about the product until the end when the graphics showed.
Birds Eye Peas
This is an advertisement for Birds Eye fish, and the advert is about a small polar bear in a freezer, who is talking to the woman about taking the peas instead of what she was thinking to get instead.Benefits offered
-This benefits to the audience is it shows a polar bear in your freezer so this will make them think that you will have your own puppet polar bear talking to you.
In this advert the situation is the woman opens a freezer to pull out some food when she sees a puppet polar bear. The polar bear persuades the woman to take the peas instead of what she wanted to take. This is trying to persuade the audience to buy the product
The dialogue in this advert is quite unique as it is only the polar bear talking the entire time and the woman does not say a word which makes it quite interesting. This shows that the product is that good and
I think the dialogue is emphasised to show the audience that the product is that good as it shows that the woman was easily persuaded by a 'puppet polar bear'. This also adds to the fact that she was persuaded to take the pea's by a talking polar bear which is unlikely but it shows that if he can, then it must be good.
Advantages over other similar products
- Comes in a sealable bag to re-use later
- Polar bear says it is different to other peas
The advantage of this product is it is healthier than other products and they show it as the pear gives her the healthier option instead of what she was going for. Another advantage is it is aimed at a larger audience and is directed at adults and children. The reason why it is aimed at adults is the bear acts mature which the adults can understand, unlike children who only see the bear as a puppet who is sitting in a freezer.
I would say a competitor could be other products such as Green Giant sweet corn, M&M's and may be Fox's biscuits. The reason why I think it is similar to Green Giant sweet corn is because the products are both in the same type of category. Green giant sweet corn adverts show that if you eat their sweet corn then you will grow up to be a giant. Both companies have a unique looking character to represent the product so it defines themselves from other products, bird’s eye now has the puppet polar bear which relates to the product as it is usually stored in the freezer and polar bears live in a cold climate. For Green giant they have a giant who is green and this is related to the product by the name and sweet corn is grown in fields and he is shown standing in a field.
I also think Birds Eye pea's advert is related to an M&M's and Fox's Biscuits advert as they include an animated character to enhance the product. In this advert they have a polar bear who seems relaxed but he has a look as if he is intelligent as he persuades the woman to choose the pea's over something she was going to get. In the M&M's advert they have two characters who are Red and Yellow, one of them is quite dopey and unintelligent and the other is the one who is more clever and more of the leader. The way these two adverts are the same is they both persuade the person to choose the product they are giving them. Fox's biscuit is also the same as it has an animated character as well but the character is talking directly to the audience and looking in the screen.
USP
- The advert is humorous
- Simple but clever
The humour in the advert makes it memorable and makes the advert more entertaining. Also it is a reoccurring character which we see in the adverts so the audience will recognise what the advert is about when he appears. What is also unique is the way he acts, his personality connects with the audience as he is mature, funny and straight to the point.
Lifestyle appeal
- Seal bag so it can be used for another time
- Healthy food and is 100% peas (no added stuff)
In the advert they include a puppet polar bear which I think expands the target audience and is aimed at a younger audience. Children aged around 4-8 can relate to this as they watch TV programmes with puppets so this may interest them. The message which comes across to the younger audience is to encourage them to eat peas which is good for you and is one of your five-a-day. Also what the child see's in the advert is the mum going to the freezer to pick out some food, and then they see the polar bear. This will make the child think the puppet polar bear is real and if they buy this product they will see him in their freezer so it is another way which persuades children to eat their peas.
Brand Identity
- Uses similar colour scheme
- Same slogan
We see the product in between the advert as he passes it to her to make instead. When we see this we know this is an advert for birds eye and we know the packaging and the type of location it is shown which is a kitchen. Also they most likely show the fridge/freezer as this is where you store this type of food. The polar bear puppet is a way of identifying the brand of the product as it is quite distinctive and different from other characters used in adverts.
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