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Sunday, 16 June 2013
Wednesday, 12 June 2013
Friday, 7 June 2013
Monday, 27 May 2013
Production Log 3
Production Log 3-
This week we managed to film all of our scenes and also edit the footage to complete our advertisement. As last week we were delayed to film due to the weather and our cast being free, we managed to film all the scenes in one day. We also managed to edit our advertisements in 3 days. On the day of the filming, we managed to get all the shots we needed which we planned in our storyboard, and we also filmed extra shots in case a clip does not work correctly.
We managed to keep the advert with in the 30 second mark and i believe the advert implements our storyboard which is what we set out to do and the end result is what we expected.
The only problem we had when filming on the day was the cloak for the villian was to small and it did not cover his whole body which did not represent the character we wanted so we had him wear all black clothes which were slightly baggy to give it a more modern look while trying to represent the character.
I think the advert we have created represents what the product is for and i think the audience are able to see this in a humourous way which was the intention. Overall I am happy with the final advert.
This week we managed to film all of our scenes and also edit the footage to complete our advertisement. As last week we were delayed to film due to the weather and our cast being free, we managed to film all the scenes in one day. We also managed to edit our advertisements in 3 days. On the day of the filming, we managed to get all the shots we needed which we planned in our storyboard, and we also filmed extra shots in case a clip does not work correctly.
We managed to keep the advert with in the 30 second mark and i believe the advert implements our storyboard which is what we set out to do and the end result is what we expected.
The only problem we had when filming on the day was the cloak for the villian was to small and it did not cover his whole body which did not represent the character we wanted so we had him wear all black clothes which were slightly baggy to give it a more modern look while trying to represent the character.
I think the advert we have created represents what the product is for and i think the audience are able to see this in a humourous way which was the intention. Overall I am happy with the final advert.
Sunday, 26 May 2013
Production Log 2
Production Log 2-
This week we were meant to starting filming for our advertisement but due to the weather we were unable to film. The days we planned were either bad days to film due to the weather, or the cast being unavailable. We managed to film our pack shot as this did not include the cast, which is the only bit of filming we able to do.
We have planned for next week to film on a Tuesday afternoon, we have made sure our cast is free this day and we have also checked the weather which seems to be fairly sunny. We will get to the location by driving there which will be much quicker and will cost less overall. We will still be filming in the same location as before which is Hainault Forest and the time of day will be the same time as we did the pack shot. We may re do the pack shot if the lighting is different.
This week we were meant to starting filming for our advertisement but due to the weather we were unable to film. The days we planned were either bad days to film due to the weather, or the cast being unavailable. We managed to film our pack shot as this did not include the cast, which is the only bit of filming we able to do.
We have planned for next week to film on a Tuesday afternoon, we have made sure our cast is free this day and we have also checked the weather which seems to be fairly sunny. We will get to the location by driving there which will be much quicker and will cost less overall. We will still be filming in the same location as before which is Hainault Forest and the time of day will be the same time as we did the pack shot. We may re do the pack shot if the lighting is different.
Saturday, 25 May 2013
Production Log 1
Production Log 1-
This week we planned our advertisement and completed our presentation. We completed our pre-production tasks which were cast list, crew list, prop list, recee guidance, risk assessment, voice over scipt and story board. We managed to complete this with in a week so it will be easier and quicker to film. For our cast list we chose:
- Shakir- Who will star as the Villan in the advert
- Morgan- Who will star as the one benig chased
Our crew list will be me and my partner Mahdi, we will both take turns controlling the camera and directing scenes.
The props list we decided to include a cloack for the villian, a fake knife,
We have decided to film during half term so we can edit our footage when we get back. As we don't have any exams after half term we are free to film during half term, depending on the cast as they have exams after half term so this could be a problem. The only problem we have filming during the half term is the weather, as we have checked the weather forecast, it appears to be raining most of the week, so we will see how the weather turns out.
This week we planned our advertisement and completed our presentation. We completed our pre-production tasks which were cast list, crew list, prop list, recee guidance, risk assessment, voice over scipt and story board. We managed to complete this with in a week so it will be easier and quicker to film. For our cast list we chose:
- Shakir- Who will star as the Villan in the advert
- Morgan- Who will star as the one benig chased
Our crew list will be me and my partner Mahdi, we will both take turns controlling the camera and directing scenes.
The props list we decided to include a cloack for the villian, a fake knife,
We have decided to film during half term so we can edit our footage when we get back. As we don't have any exams after half term we are free to film during half term, depending on the cast as they have exams after half term so this could be a problem. The only problem we have filming during the half term is the weather, as we have checked the weather forecast, it appears to be raining most of the week, so we will see how the weather turns out.
Friday, 24 May 2013
Risk Assessment
This is the risk assessment which tells us what risks can occur at the location when filming:
Location Recee
Our advert will be only shot in one location:
Hainault Forest
Our first and final location is Hainult forest:
Transport
Our first choice of transport is the car.
We will leave from Chadwell heath Academy school
Estimated time: 15min (there and back)
Direction:
Plan B:
We have chosen a backup location which is Epping Forest.
Transport
Our first choice of transport is the car.
We will leave from Chadwell heath Academy school
Estimated time: 30min (there and back)
Direction:
Monday, 29 April 2013
Sunday, 28 April 2013
Case Study of Exisitng Advertising Campaigns researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom
What is the background of the ASA?
The ASA stands for Advertising Standards Authority. ASA started in 1961 and it is a company which looks over adverts to see if they are legal, decent, honest and truthful in what they are advertising. The ASA focuses on analyzing adverts to see if they are suitable for the viewers eyes and they also act upon complaints from the viewers who feel an advert is harmful, offensive and misleading.
The ASA replaced specific types of media who dealt with complaints and advertisements For Television there would be one company who analyses TV adverts, for Radio there would be one company who analyses radio adverts, for Magazines there would be one company who analyses magazine adverts etc. The ASA covers all these advertisements and are the UK's main independent regulator for advertising across all media.
http://www.asa.org.uk/About-ASA.aspx
What is the role of the ASA in the regulation of advertisements?
The ASA's role in advertisment is to inspect and analyse adverts which are being broadcast, and using advertising codes to see whether they are suitable for the audiences eyes. If they are misleading, offensive or harmful, then they can complain or act upon this. The ASA also deals with the audiences complaints, if they complain about and advert which is offensive, misleading and harmful to the audience then ASA can act upon this.
The type of adds they deal with are:
http://www.asa.org.uk/About-ASA/Funding.aspx
What is the legal standing of the ASA in the relation to Ofcom?
Things which can happen to advertisers if they break the rules from the ASA, The majority of sanctions for non-broadcast advertising are co-ordinated through CAP, whose members are trade associations representing advertisers, agencies and media. There are several CAP sanctions, which can be employed in different circumstances.
What are the procedures of the organisation?
The procedure to make a complaint on an advert, you must first check if your complaint is covered by the ASA, such as the types of ads which are from magazines, radio, television, banners etc. If it is then you can submit it to ASA and your complaint will go through to the ASA and they will provide information of who will be dealing with the complaint and they will be keeping you informed.
Depending on what your complaint is, if it is something which can be dealt with and changed then your complaint can be dealt with quickly
If you go through the website which is the easiest way, it is five steps which ask you questions before making your complaint. The information you input is so they know if it is a member of the public complaining, someone on behalf the organisation with a direct interest of the subject of your complaint or someone complaining as business/company/sole trader about the advertising of another company.
http://www.asa.org.uk/Consumers/How-to-complain.aspx
What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?
The things to bare in mind when making my advert is for food and soft drink to only show true facts so the audience know what is in the product and they know what they are eating or drinking. Also not to show the product in a different way which portrays what it is. If i were to make an advert on food or soft drinks, i would have to the audience what the recommended limit is for soft drinks as it can be bad for your health.
When advertising and the target audience is children, you have to bare in mind it is suitable for them. This meaning the advertisement is not harmful, offensive, misleading or rude. Children adverts must have:
http://www.parentport.org.uk/find-out-more/asa
Summarise some TV Advertising case studies of problematic food and soft drink advertising and children and advertising with video embeds and the ASA ruling.
In this advert we see woman waking up and getting the breakfast ready in the morning. They all pull out 'Special K' cereal and take a bite with a smile on their face. There is also a voice over of a lady talking to the audience. What we see in the advert is a woman pours milk over her Special K cereal. They mislead the audience as they say Special K contains just 114 calories, but failed to include the calories in the milk.
This is an advert for Maltesers which shows a woman working in a library and her friend offers her Maltesers. She first reply's no but the her friend mentioned it is less than 11 calories implying its low in calories. The ASA ruled out that Mars (owners of Maltesers) mislead consumers making them think Malteser products was a low calorie snack. The advert is showing that each piece is less than 11 calories which is showing it is a low energy food. Maltesers actually contains 12 times this amount which completely misleads the audience and does not tell them the truth about the actually size of calories in the chocolate.
The company said it was a purely a factual reference and was not intending to suggest that the sweets were low calorie. ASA saw a clear view of what the company were trying to show and stated the advert as misleading.
The ASA stands for Advertising Standards Authority. ASA started in 1961 and it is a company which looks over adverts to see if they are legal, decent, honest and truthful in what they are advertising. The ASA focuses on analyzing adverts to see if they are suitable for the viewers eyes and they also act upon complaints from the viewers who feel an advert is harmful, offensive and misleading.
The ASA replaced specific types of media who dealt with complaints and advertisements For Television there would be one company who analyses TV adverts, for Radio there would be one company who analyses radio adverts, for Magazines there would be one company who analyses magazine adverts etc. The ASA covers all these advertisements and are the UK's main independent regulator for advertising across all media.
http://www.asa.org.uk/About-ASA.aspx
What is the role of the ASA in the regulation of advertisements?
The ASA's role in advertisment is to inspect and analyse adverts which are being broadcast, and using advertising codes to see whether they are suitable for the audiences eyes. If they are misleading, offensive or harmful, then they can complain or act upon this. The ASA also deals with the audiences complaints, if they complain about and advert which is offensive, misleading and harmful to the audience then ASA can act upon this.
The type of adds they deal with are:
- Magazine and newspaper advertisements
- Radio and TV commercials (not programmes or programme sponsorship)
- Television Shopping Channels
- Advertisements on the Internet, including:
- banner and display ads
- paid-for (sponsored) search
- Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook
- Commercial e-mail and SMS text message ads
- Posters on legitimate poster sites (not fly posters)
- Leaflets and brochures
- Cinema commercials
- Direct mail (advertising sent through the post and addressed to you personally)
- Door drops and circulars (advertising posted through the letter box without your name on)
- Ads on CD ROMs, DVD and video, and faxes
- Sales promotions, such as special offers, prize draws and competitions wherever they appear.
http://www.asa.org.uk/About-ASA/Funding.aspx
What is the legal standing of the ASA in the relation to Ofcom?
Things which can happen to advertisers if they break the rules from the ASA, The majority of sanctions for non-broadcast advertising are co-ordinated through CAP, whose members are trade associations representing advertisers, agencies and media. There are several CAP sanctions, which can be employed in different circumstances.
Ad Alerts - CAP can issue alerts to its members, including the media, advising them to withhold services such as access to advertising space.
Withdrawal of trading privileges - CAP members can revoke, withdraw or temporarily withhold recognition and trading privileges. For example, the Royal Mail can withdraw its bulk mail discount, which can make running direct marketing campaigns prohibitively expensive.
Pre-vetting - Persistent or serious offenders can be required to have their marketing material vetted before publication. For example, CAP’s poster industry members can invoke mandatory pre-vetting for advertisers who have broken the CAP Code on grounds of taste and decency or social responsibility – the pre-vetting can last for two years.
Pre-vetting - Persistent or serious offenders can be required to have their marketing material vetted before publication. For example, CAP’s poster industry members can invoke mandatory pre-vetting for advertisers who have broken the CAP Code on grounds of taste and decency or social responsibility – the pre-vetting can last for two years.
Sanctions in the online space - CAP has further sanctions that can be invoked to help ensure marketers’ claims on their own websites, or in other non-paid-for space under their control, comply with the Codes.
Advertisers who break the rules can have their advertisement taken down by the ASA. The advertisers can prevent this if they change it but the ASA has power to remove it from being advertised.
What are the procedures of the organisation?
The procedure to make a complaint on an advert, you must first check if your complaint is covered by the ASA, such as the types of ads which are from magazines, radio, television, banners etc. If it is then you can submit it to ASA and your complaint will go through to the ASA and they will provide information of who will be dealing with the complaint and they will be keeping you informed.
Depending on what your complaint is, if it is something which can be dealt with and changed then your complaint can be dealt with quickly
If you go through the website which is the easiest way, it is five steps which ask you questions before making your complaint. The information you input is so they know if it is a member of the public complaining, someone on behalf the organisation with a direct interest of the subject of your complaint or someone complaining as business/company/sole trader about the advertising of another company.
http://www.asa.org.uk/Consumers/How-to-complain.aspx
What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?
The things to bare in mind when making my advert is for food and soft drink to only show true facts so the audience know what is in the product and they know what they are eating or drinking. Also not to show the product in a different way which portrays what it is. If i were to make an advert on food or soft drinks, i would have to the audience what the recommended limit is for soft drinks as it can be bad for your health.
When advertising and the target audience is children, you have to bare in mind it is suitable for them. This meaning the advertisement is not harmful, offensive, misleading or rude. Children adverts must have:
- Ads addressed to, targeted directly at or featuring children must contain nothing that is likely to result in their physical, mental or moral harm.
- Ads that are suitable for older children but could distress younger children must be sensitively scheduled.
- Ads must not portray or represent children in a sexual way.
- Advertisers must not knowingly collect from children under 12 personal information about those children for marketing purposes without first obtaining the consent of the child’s parent or guardian.
- Trailers for films or videos carrying an 18-certificate or 15-certificate may not be advertised in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to audiences below the age of 16.
http://www.parentport.org.uk/find-out-more/asa
Summarise some TV Advertising case studies of problematic food and soft drink advertising and children and advertising with video embeds and the ASA ruling.
In this advert we see woman waking up and getting the breakfast ready in the morning. They all pull out 'Special K' cereal and take a bite with a smile on their face. There is also a voice over of a lady talking to the audience. What we see in the advert is a woman pours milk over her Special K cereal. They mislead the audience as they say Special K contains just 114 calories, but failed to include the calories in the milk.
A complaint was made to the ASA that the ad was misleading as it didn’t include the calories in the milk. Manufacturer Kellogg’s argued not everyone has their cereal with milk, with some preferring orange juice or natural yoghurt.
But the ASA reprimanded Kellogg’s, banning the ad and insisting Special K clarify whether the calorie count includes milk in future ads.
This is an advert for Maltesers which shows a woman working in a library and her friend offers her Maltesers. She first reply's no but the her friend mentioned it is less than 11 calories implying its low in calories. The ASA ruled out that Mars (owners of Maltesers) mislead consumers making them think Malteser products was a low calorie snack. The advert is showing that each piece is less than 11 calories which is showing it is a low energy food. Maltesers actually contains 12 times this amount which completely misleads the audience and does not tell them the truth about the actually size of calories in the chocolate.
The company said it was a purely a factual reference and was not intending to suggest that the sweets were low calorie. ASA saw a clear view of what the company were trying to show and stated the advert as misleading.
Sunday, 21 April 2013
TV Advertising
Overt Advert-
This is an advert for a sports drink called Powerade, a drink which is used to give energy in e.g. sports. In this advert we see different people playing different sports. The people featured in the advert are not the typical players for the sport they are playing such as a short basketball player, a female wrestler, a slow stocky Football (American Term) player etc. The advert shows the people getting through the sport by drinking powerade.Target Audience-
The main target audience for this advert is directed at:
- Age- 16-26 year olds
- Ethnicity- Mixed, All people
- Sex- Male (70%), Female (30%)
- Location- America
I think the age is directed at 16-26 year old's is because the people featured in this advertisement look around this age. Also this age range, teenagers and young adults play sports in School which is why they use people who look the same age.
The ethnicity is mixed again as we see in the advert the people featured are of different races and this is meant to represent to the audience that the product is aimed at a wide audience.
The reason why i think this advert is aimed more at males than female is because in the advert we see the people shown are more male than female, sports is most popular with males today as we see it in sports such as Football, Rugby, Basketball etc. as these are more physical and contact sports. But they feature a female to show that woman also play sports such as Tennis, netball etc.
The reason why i say it is directed at Americans is because the the sports shown are very popular in America. The major Basketball league and the playoffs are played in America, The major NFL league and the Superbowl are played in America, Wrestling and UFC is a very popular sport broadcasted in America and the NHL league is played in America.
Technique-
I would say the technique used for this advert is self possession/social position. The reason why I think this technique is used in this advert is because people who don't fit in a particular sport or who are not as good as other people around them, this drink will help them get through and give them more energy to last. It is made to make the audience relate to the people in the advert who they can identify with. By them showing the audience that they can 'POWER THROUGH', shows that the target audience can also by drinking this product.
Audience Appeal-
What most appeals to the audience in this advert is the fact they can relate to this, with the disadvantage they have in sports they can also become better. An example of how it makes the audience relate to the advert is when boy in the beginning is talking to the camera about how we think he is to small to be playing basketball. This makes the audience think what disadvantage they have in other sports as this is based on the same subject. Towards the end we see him playing against guys who are much taller and who are bigger and scoring a hoop. The audience can identify with him and if they drink the product they won't have to worry about the disadvantage they may have in a sport as it shows the boy was able to get through it, this can also be a solution to a problem.
Hidden Messages-
This is an advert by Kit Kat, which is by Nestle. In this advert we see a man working at supermarket as a cashier who is using his forehead to scan items from someone's shopping. The man comes across a Kit Kat chocolate and decides to 'Have a break' and closes his till so no other customers can come to him for service.
The hidden message in this advertisement is to buy the Kit Kat and a chance to win a trip on holiday as a 'Break' which relates to the company's slogan.
Target Audience-
The main target audience for this advert is directed at:
- Age- 21-35 year olds
- Ethnicity- British caucasain
- Sex- Male (50%), Female (50%)
- Location- UK
The reason why I think this advert is aimed at 21-35 year old's is because this is the age range for people who are working and the slogan for the advert is 'Have a break, Have a Kit Kat', this is giving the message that in work you should have have a break when work gets tough and you have been working hard 'Like a machine' which is what the advert says and shows as the man pretends to be a machine.
I think this is aimed and both male and female as this is work related and the message is directed at those who work and need a break.
The reason why this is targeted at a UK audience and we see this as the advert is shot in the UK. Also the reason it is directed at people in the UK is because of the competition, it may only apply to people who live in the UK
Technique-
The technique used in this advert is self possession/social position. We see it is self possession/social position as it is an advert you can relate to, majority of the audience are working and are employed so they know what it is like to work. The man in this advert from 0.00-0.15 we see him looking unhappy, fed-up and exhausted from working. This is how others feel when they are working hard and they can relate to this as they know how he feels. When he eats a Kit Kat, he changes and becomes relaxed and stress free which will make the audience think the chocolate bar is a solution to become stress-free and relaxed. Also another technique is solution to a problem in someway as it is meant for your breaks and the way they show the advert, it shows it can make you relaxed.
Audience Appeal-
What most appeals to the audience in this advert is that it is Entertaining and comes under Entertainment/Diversion. The reason it is entertaining is it is humorous as the man is pretending to be a scanning machine and makes a scanning noise which is quite humorous This is what makes the advert memorable as the advert is different in terms of style, idea, story etc.
Also the reason the technique used in the advert is important to the audience is based on what the audience don't have or what they are missing. This advert is suppose to show you how to spend your break or when you have want to have a break it will remind you of a kit kat.
Emotional Response Advert-
This is an advert by Wrigley's Extra chewing gum. In this advert we see a woman who has finished eating at a restaurant and a bunch on animated junk food is walking in her direction. As she reaches for her bag she pulls out a packet of chewing gum and the junk food become scared. In the advert they also show graphics of how the chewing gum helps you and is good for your teeth.Target Audience-
The main target audience for this advert is directed at:
- Age- 18-40 year old's
- Ethnicity- All Ethnicity's
- Sex- Male (50%), Female (50%)
- Location- UK
I think this is targeted at 18-40 year old's as the woman shown in the advert is around this age and this is an indication to the audience. Also in the advert they say that 'Chewing Extra after eating and drinking helps get rid of plaque', we know it is aimed at a older audience as they said it helps remove plaque after drinking and you must be 18 and over to drink alcohol.
The reason why i think this is aimed at all ethnicity's and male and female is because it is a hygiene problem and , when you have a meal or a drink, plaque builds up and the best way to get rid of this is to brush your teeth but no one takes a tooth brush with them and cleans their teeth every time they have a meal or a drink so this is a solution to a problem which is quicker than brushing your teeth, more convenient and quicker. This is why I think it apply's and is targeted at a wide audience as many people experience this problem.
Technique-
The technique used in this advert is Concern. The reason why I think the technique used is to make the audience aware that your teeth are effected when you eat and drink and that plaque builds up every time you do. Even though we brush our teeth every day it is not enough. They show this though a diagram of when you eat, the line goes down the chart which represents the plaque in your mouth and once you chew Wrigley's Extra, your teeth will be cleaner and fresher and this is shown as the line goes back up. Also at 0.02-0.07 it shows the junk food walking to the woman with an angry face, and the song playing is 'Bad boys' which adds to the way they are acting. This could be a hidden message that too much of junk food will make your teeth worse so the way to prevent this is by chewing Wrigley's Extra.
Audience Appeal-
This appeals to the audience as it is informative and gives useful information which they are unaware of. It educates the audience if they unaware that plaque builds over time and when you eat and drink. The song choice may appeal to the audience as they may be aware of the song as it was once very popular and when they hear this song it will remind them of this.
Emotional Response Advert-
This is an advert from Nicorette promoting a gum which will help you quit smoking. In this advert we see a woman stuck in traffic and she see's another man in his car smoking a cigarette She looks tempted to smoke a cigarette aswell and reaches for her Nicorette gum which is passed by a miniature band. As she chews the gum, the band helped her celebrate the temptation for a cigarette even though she didn't.Target Audience-
The main target audience for this advert is directed at:
- Age- 21-35 year old's
- Ethnicity- British caucasain, majority of Ethnicity's
- Sex- Male (50%), Female (50%)
- Location- UK
The reason I think the age is between 21-35 year old's is because this is the average age people smoke at and also the woman and man shown in this advert look around early to mid 30's which shows it is aimed at this target audience.
The ethnicity is British White as in this advert they are both, but i think this advert is targeted at a wider range as the there are many smokers who are different races. I also think this is both male and female as the advert shows a male and female.
Technique-
The technique used in this advert is mainly concern because smoking cigarettes is not good for your lungs or body as it can cause cancer. The way they have shown that they are concerned is by giving advice and helping you celebrate every time you don't smoke a cigarette.
Audience Appeal-
What makes this advert appeal to the audience is the band which plays near the end. The way it is done by making them small shows good effects and also the song they are playing. From looking at YouTube comments on this advert, most of the comments are about the band and who they are as the audience found this entertaining. I would say this advert is mostly entertaining as it has a small performance at the end and it is also information/surveillance in a way as it informs you by chewing this gum, it helps you keep of cigarettes.
Celebrity Endorsement-
This is an advert by Nike starring Lionel Messi, who is advertising his football boots. At the start of the advert we know this advert had a celebrity starring in it as Nike sport adverts only feature top athletes. The first thing we see is Lionel Messi doing kick ups with the boots so the audience already has an indication that the advert might be about the new boots he will be wearing.Target Audience-
The main target audience for this advert is directed at:
- Age- 11-21 year olds
- Ethnicity- All
- Sex- Male (90%), Female (10%)
- Location- Worldwide
What makes the advert unique and what will make the audience want to buy the football boots is that he is currently the worlds best footballer so he is a major icon in football, and when people see this advert they will know instantly who it is. Also Adidas is a top company for sports and is as popular as Nike, this is another reason which will make the target audience want to buy the product as Adidas has the top products and people would want to show them off.
I think it is aimed at 11-21 year old's as most fans of footballers and people who aspire to be like them are this age as they play football at school and for teams at this age. I would say that this is more targeted at males rather than females as football is more of a male sport and we mainly he males in this advert.
Technique-
The technique used in this advert is self possession/social position as it is someone you are relating to. For people who play football and play like Messi in terms of position and style, they would relate to him and the advert, which makes them think the boots will make them play even more like him.
Audience Appeal-
This advert appeals to the audience as Lionel Messi is one of the most popular footballers today and what ever he wears, others will to, to be like him. He is high profiled and in popular in the media so he is well known which is why Adidas probably chose him for this advert. Also fans of Messi will recognize him and as a role model to most people they would want to see him in adverts.
Also this appeals to the audience as it is entertaining as it shows him performing a trick by juggling and doing kick-ups with his boots. Also it shows the boots and him in action, and how they look when you play so it is also in someway informative.
Sunday, 14 April 2013
Characteristics of TV Adverts
Benefits offered
- The product will make you talk random depending on what sweet you eat.
In this advert we see graphics used at the end which makes the shape of the sweets logo. This shows it is a modern new sweet as it has different graphics and also is colourful. There is also no artificial colours or flavours in the sweet as they show this. This informs the audience on what is in the product. Another benefit of this product is you don’t know what flavour it is and there are different flavours.
Advantages over other similar products
- It comes in different shapes and sizes
- Has different flavours you can choose from
The situation in this advert is a woman is lost and pulls over to ask a man for directions to where she needs to get to. Just before the man is about to tell her, he eats a Rowntree Random sweet. He starts to talk nonsense which does not make sense and try’s again by eating another one and the same happens.
Other products which show they are similar to this one is Snickers. In this advert we see a group of guys who have just had a game of football and a woman comes in shouting about one of them taking something of hers. Another man tells her to eat a Snicker as she is acting like a diva. Once she has had a bite, she turns back into a man who was acting like a diva. This is similar as the product changes you in to something, the Rowntree randoms makes you talk funny and the Snickers turns you back to normal. The advantage this has over other products which are similar is the dialogue is quite funny but also weird, also that he is keeping a straight face and at the end the woman just puts her window up and drives off. This advert some others can relate to as when people ask for directions, sometimes they don't always give clear directions so they can relate to this as it is shown in the advert.
USP
- The advert has humour as a person asks for directions and instead gets a guy saying random words
- Simple but clever
What is unique about this advert is it is random which makes it memorable. There is also humour, which makes the advert more entertaining and makes it more enjoyable to watch. What is also unique is the packet of sweets contains different shapes and objects which most companies don’t do because of cost. Also they are all different flavours and are different textures which is another unique point that other competitors don’t do.
What is also unique is they can keep changing the object in the future so the audience can see what’s new, and they can and a hidden object which allows you to win a prize.
Lifestyle appeal
- This will enhance the audience as they can re-act this advert
- Play jokes on people
I would say this product enhances someone’s lifestyle as it is portrayed as a fun, jokey sweet. Most people buy sweets because of the taste but this may have a different effect as you can pretend to do what the man did in the advert and have fun with the sweet. The audience may like a particular flavour which they may compliment them. Another way which helps your lifestyle appeal is it can be a distraction when you eat the sweet, as you can enjoy the sweet.
Brand Identity
- The advert links to the company name and logo
- Use same colour scheme
In this advert we see adults who feature instead of children. This shows that the sweet is also targeted at an older audience and a wider audience.
We also know what the advert is about as the man shows the packet to the screen and takes a sweet from the packet, which informs the audience that this is an advert for Rowntree Randoms. At the end we also see the logo appear in the graphics which tells us this is their product. The colour scheme didn’t show to much about the product until the end when the graphics showed.
Benefits offered
-This benefits to the audience is it shows a polar bear in your freezer so this will make them think that you will have your own puppet polar bear talking to you.
In this advert the situation is the woman opens a freezer to pull out some food when she sees a puppet polar bear. The polar bear persuades the woman to take the peas instead of what she wanted to take. This is trying to persuade the audience to buy the product
The dialogue in this advert is quite unique as it is only the polar bear talking the entire time and the woman does not say a word which makes it quite interesting. This shows that the product is that good and
I think the dialogue is emphasised to show the audience that the product is that good as it shows that the woman was easily persuaded by a 'puppet polar bear'. This also adds to the fact that she was persuaded to take the pea's by a talking polar bear which is unlikely but it shows that if he can, then it must be good.
Advantages over other similar products
- Comes in a sealable bag to re-use later
- Polar bear says it is different to other peas
USP
- The advert is humorous
- Simple but clever
The humour in the advert makes it memorable and makes the advert more entertaining. Also it is a reoccurring character which we see in the adverts so the audience will recognise what the advert is about when he appears. What is also unique is the way he acts, his personality connects with the audience as he is mature, funny and straight to the point.
Lifestyle appeal
- Seal bag so it can be used for another time
- Healthy food and is 100% peas (no added stuff)
In the advert they include a puppet polar bear which I think expands the target audience and is aimed at a younger audience. Children aged around 4-8 can relate to this as they watch TV programmes with puppets so this may interest them. The message which comes across to the younger audience is to encourage them to eat peas which is good for you and is one of your five-a-day. Also what the child see's in the advert is the mum going to the freezer to pick out some food, and then they see the polar bear. This will make the child think the puppet polar bear is real and if they buy this product they will see him in their freezer so it is another way which persuades children to eat their peas.
Brand Identity
- Uses similar colour scheme
- Same slogan
We see the product in between the advert as he passes it to her to make instead. When we see this we know this is an advert for birds eye and we know the packaging and the type of location it is shown which is a kitchen. Also they most likely show the fridge/freezer as this is where you store this type of food. The polar bear puppet is a way of identifying the brand of the product as it is quite distinctive and different from other characters used in adverts.
- The product will make you talk random depending on what sweet you eat.
In this advert we see graphics used at the end which makes the shape of the sweets logo. This shows it is a modern new sweet as it has different graphics and also is colourful. There is also no artificial colours or flavours in the sweet as they show this. This informs the audience on what is in the product. Another benefit of this product is you don’t know what flavour it is and there are different flavours.
Advantages over other similar products
- It comes in different shapes and sizes
- Has different flavours you can choose from
The situation in this advert is a woman is lost and pulls over to ask a man for directions to where she needs to get to. Just before the man is about to tell her, he eats a Rowntree Random sweet. He starts to talk nonsense which does not make sense and try’s again by eating another one and the same happens.
Other products which show they are similar to this one is Snickers. In this advert we see a group of guys who have just had a game of football and a woman comes in shouting about one of them taking something of hers. Another man tells her to eat a Snicker as she is acting like a diva. Once she has had a bite, she turns back into a man who was acting like a diva. This is similar as the product changes you in to something, the Rowntree randoms makes you talk funny and the Snickers turns you back to normal. The advantage this has over other products which are similar is the dialogue is quite funny but also weird, also that he is keeping a straight face and at the end the woman just puts her window up and drives off. This advert some others can relate to as when people ask for directions, sometimes they don't always give clear directions so they can relate to this as it is shown in the advert.
USP
- The advert has humour as a person asks for directions and instead gets a guy saying random words
- Simple but clever
What is unique about this advert is it is random which makes it memorable. There is also humour, which makes the advert more entertaining and makes it more enjoyable to watch. What is also unique is the packet of sweets contains different shapes and objects which most companies don’t do because of cost. Also they are all different flavours and are different textures which is another unique point that other competitors don’t do.
What is also unique is they can keep changing the object in the future so the audience can see what’s new, and they can and a hidden object which allows you to win a prize.
Lifestyle appeal
- This will enhance the audience as they can re-act this advert
- Play jokes on people
I would say this product enhances someone’s lifestyle as it is portrayed as a fun, jokey sweet. Most people buy sweets because of the taste but this may have a different effect as you can pretend to do what the man did in the advert and have fun with the sweet. The audience may like a particular flavour which they may compliment them. Another way which helps your lifestyle appeal is it can be a distraction when you eat the sweet, as you can enjoy the sweet.
Brand Identity
- The advert links to the company name and logo
- Use same colour scheme
In this advert we see adults who feature instead of children. This shows that the sweet is also targeted at an older audience and a wider audience.
We also know what the advert is about as the man shows the packet to the screen and takes a sweet from the packet, which informs the audience that this is an advert for Rowntree Randoms. At the end we also see the logo appear in the graphics which tells us this is their product. The colour scheme didn’t show to much about the product until the end when the graphics showed.
Birds Eye Peas
This is an advertisement for Birds Eye fish, and the advert is about a small polar bear in a freezer, who is talking to the woman about taking the peas instead of what she was thinking to get instead.Benefits offered
-This benefits to the audience is it shows a polar bear in your freezer so this will make them think that you will have your own puppet polar bear talking to you.
In this advert the situation is the woman opens a freezer to pull out some food when she sees a puppet polar bear. The polar bear persuades the woman to take the peas instead of what she wanted to take. This is trying to persuade the audience to buy the product
The dialogue in this advert is quite unique as it is only the polar bear talking the entire time and the woman does not say a word which makes it quite interesting. This shows that the product is that good and
I think the dialogue is emphasised to show the audience that the product is that good as it shows that the woman was easily persuaded by a 'puppet polar bear'. This also adds to the fact that she was persuaded to take the pea's by a talking polar bear which is unlikely but it shows that if he can, then it must be good.
Advantages over other similar products
- Comes in a sealable bag to re-use later
- Polar bear says it is different to other peas
The advantage of this product is it is healthier than other products and they show it as the pear gives her the healthier option instead of what she was going for. Another advantage is it is aimed at a larger audience and is directed at adults and children. The reason why it is aimed at adults is the bear acts mature which the adults can understand, unlike children who only see the bear as a puppet who is sitting in a freezer.
I would say a competitor could be other products such as Green Giant sweet corn, M&M's and may be Fox's biscuits. The reason why I think it is similar to Green Giant sweet corn is because the products are both in the same type of category. Green giant sweet corn adverts show that if you eat their sweet corn then you will grow up to be a giant. Both companies have a unique looking character to represent the product so it defines themselves from other products, bird’s eye now has the puppet polar bear which relates to the product as it is usually stored in the freezer and polar bears live in a cold climate. For Green giant they have a giant who is green and this is related to the product by the name and sweet corn is grown in fields and he is shown standing in a field.
I also think Birds Eye pea's advert is related to an M&M's and Fox's Biscuits advert as they include an animated character to enhance the product. In this advert they have a polar bear who seems relaxed but he has a look as if he is intelligent as he persuades the woman to choose the pea's over something she was going to get. In the M&M's advert they have two characters who are Red and Yellow, one of them is quite dopey and unintelligent and the other is the one who is more clever and more of the leader. The way these two adverts are the same is they both persuade the person to choose the product they are giving them. Fox's biscuit is also the same as it has an animated character as well but the character is talking directly to the audience and looking in the screen.
USP
- The advert is humorous
- Simple but clever
The humour in the advert makes it memorable and makes the advert more entertaining. Also it is a reoccurring character which we see in the adverts so the audience will recognise what the advert is about when he appears. What is also unique is the way he acts, his personality connects with the audience as he is mature, funny and straight to the point.
Lifestyle appeal
- Seal bag so it can be used for another time
- Healthy food and is 100% peas (no added stuff)
In the advert they include a puppet polar bear which I think expands the target audience and is aimed at a younger audience. Children aged around 4-8 can relate to this as they watch TV programmes with puppets so this may interest them. The message which comes across to the younger audience is to encourage them to eat peas which is good for you and is one of your five-a-day. Also what the child see's in the advert is the mum going to the freezer to pick out some food, and then they see the polar bear. This will make the child think the puppet polar bear is real and if they buy this product they will see him in their freezer so it is another way which persuades children to eat their peas.
Brand Identity
- Uses similar colour scheme
- Same slogan
We see the product in between the advert as he passes it to her to make instead. When we see this we know this is an advert for birds eye and we know the packaging and the type of location it is shown which is a kitchen. Also they most likely show the fridge/freezer as this is where you store this type of food. The polar bear puppet is a way of identifying the brand of the product as it is quite distinctive and different from other characters used in adverts.
Style and Form in Television Advertising
Style
HumorousThis is an example of a humorous advert, it is an advert by John West Salmon and what is humorous about this advert is it is done in a documentary style explaining where the bears get their salmon. The narrator says this is also where John West gets his salmon and we see a showdown between the bear and 'John West' fighting for the salmon. Whats most funny about the advert is the way the bear is fighting, in reality this would not happen as bears are wild animals, but in this advert the bear is fighting as if it knows martial arts.
The impact this has on the audience is it tells them that this is the best quality Salmon as the narrator says 'John West Endured the worst to bring you the best' so they are trying to say they get the best quality salmon which is from the wild where bears hunt.
Surreal
This is an example of a surreal advert, this is an advert by Guiness. This advert is made to make the audience remember the product as it is unusual and doesn't really relate to the Guiness. What we see in this advert is a group of men surfing in the ocean and the waves turn in to horses which is to represent the power and speed of the waves. The message at the end of the advert is 'Good things come to those who wait'
This has an impact on the audience as it memorable for being unusual and it leaves you thinking what you have just seen.
Dramatic
This is an example of a dramatic advert which is by Pantene. This advert is about a girl who plays violin and is doesn't really mix in with others. She meets a man who becomes her friend and they both play violin together. At the end of the advert the man is jumped and is in hospital and she enters a music competition. Towards the end in the competition she stands out from the other contestants and the moral behind this video is 'You can shine' which is the message the use at the end which also links to the product as Pantene products are meant to make your hair shiny.
The advert is over dramatized and is made this way to make the audience feel sad for the man who is left in hospital and for the girl who was being bullied which makes the audience remember this advert.
Parodic
Here is an example of a parody advert which is by Nik Naks. What happens in this advert is a group of friends on a cruise ship and one of them eats a Nik Nak crisp and soon starts to feel something inside his stomach. As he is coughing on the table, a Nik nak pops out of his stomach which a scene recreated from the film 'Alien'. This advert has an effect on the audience as they can relate to this if they have seen the film.
The effect this has on the target audience is it reminds them of the film and it is quite humorous which makes it quite a memorable advert.
Form
Realist NarrativeHere is an example of a realist narrative advert. Realist narrative adverts are made to make the audience relate to the topic of the advert or to the actors in the advertisement In this advert by Injury lawyers 4 u we see a group of lawyers walking down steps talking about if you have had an injury which is not your fault, you can get compensation. As they are walking down the steps the woman slips and falls over which is made to make the audience relate to if they have experienced an injury.
The impact this has on the audience is it makes them relate to the topic as in this case, they have experienced an injury and the advert persuades the audience to receive compensation.
Anti-realist narrative
Here is an example of a anti-realist narrative which is by Wonga.com. This advert includes three puppets in a office talking about the company and what it offers. These type of adverts usually don't include real people. This type of advert is made to be humorous so the audience will remember the advert.
The impact this has on the audience is to make it seem different to ordinary adverts we see today also it is quite funny.
Animation
Here is an example of an animation advert made by coca cola. In this advert we see a man insert money into a coke machine and we see a an animated fantasized version of a coke drink being made. What makes this advert unique is it is creative and not like other animated adverts so it is memorable.
They have also used special effects which also makes the advert interesting and slightly more realistic.
The effect this has on the audience is that they will remember it as there is a lot going on and the way the coke bottle is being made which clever and different. This may also remind or make the audience think that coke bottles are designed and made in a unique way.
Documentary
Here is an example of a documentary advert which is by KFC. This advert is done in a documentary way to show the audience the steps they go through to prepare and make the food at KFC. As it is a fast food restaurant they show the food being made quickly but also show that the food is prepared and cooked early.
The impact this has on the target audience is to show them that the food is prepared quickly and to show that their are no bad things going in to the foods, as fast food restaurants contain processed and other unhealthy things. This shows the audience what goes into the food they make.
Talking heads
Here is an example of a talking heads advert which is by Sensodyne. This advert is a dentist talking to the camera about the product and recommending it to the public. It also includes a small animation of the toothpaste in action and what it can do for you. What this advert does is it makes the audience think to change toothpastes as a dentist is recommending a new one.
The effect this has on the audience is it is a professional in this field and who recommends it to people. Based on his view people will buy this toothpaste as has said himself that it good for you.
Stand Alone
Here is an example of a stand alone advert which is by T-Mobile. In this advert we see a flash mob in liverpool street station. From the start we see a couple of people dancing and further on more people participate creating a big flash mob. What is unique about this advert is that when the people finished dancing they ll wondered of into separate directions as if nothing happened.
This has an impact on the audience as it is memorable it is unique and different which relates to the subject 'Lifes for sharing' and at the end we see people sending messages to one another.
Series
Here is an example of a series advert which is by Daz. In this advert we popular faces from soap oepras and what happens is the son finds out his dad is not his real dad and from there it is to be continued. These types of adverts are made to make the audience wanting more and leaving them to guessing what might happen in the next episode/advert.
Sunday, 24 March 2013
Codes and Conventions of TV Advertising
Advertisements are used today to promote and sell a product/service to the audience. Advertisements have strong messages to the audience, this being serious, funny or something which relates to them. Advertisements are used everywhere to make people aware of what is on the market and this is shown through TV adverts, Billboards, posters etc. TV adverts are the most popular and are most popular during the evening as this is when majority of people are free to watch TV after work.
The main conventions used in Adverts today are:
Camera angle and shot-
Through the camera angle and shots it makes the advert look unique as it is still frames which change like an animation which gives it a unique animation effect. The impact this has on the audience is almost an illusion of a baby dancing with adult sized head which is creative and funny, this makes the audience more curious and is something they have not seen before.
Editing-
Through the editing it has an impact on the audience as the cuts are fast and it cuts to the beat which makes it look fast and edgy, which connotes the advert is meant to look active and energetic. This shows that the product will make you more active and energetic if you buy their product. This also has an impact on the audience to buy the product as it gives the message to people that the product will keep you active and hydrated. Also the advert represents the product in a positive light, and when people buy the product they will remember this advert.
Music-
The music used in this advert is well known and the target audience are most likely aware of the music and have heard it before. It is a techno upbeat music which suits the advert and represent it as modern, upbeat, energetic, fun and new. The impact this has on the audience is to change their mood and make them feel apart of the advert by moving to it, and if they drink this product they will be like the people in the advertisement, the drink brings out the
It is clever and unique, funny, active, energetic
Special Effects
This advertisement contains special effects during the scene where the Go Compare man is singing to couple. This is when a black hole appears and sucks him in, while he is trying to hold on to a lamp post with his body being sucked in. This has an impact on the audience as it shows the company is professional as they are able to use quality special effects which may make the audience go for this service. Also it shows that the advert is modern and could connote to the audience that this is a new service.
Sound
There is different types of sound used in this advertisement such as the black hole being generated which you hear before it shows, during and after it is gone. This sound effect creates a movie type feel to the scene as this sound effect is quite common. Also a sound effect is used at the end of the advert where the graphics comes in and it makes a jet noise and then slams. This connotes to the audience that the company or service they provide is fast and quick.
Computer Graphics
There is advertisement shown at the end of the advert which shows the company logo and the message they are trying to put across which is 'Saving the nation up to £290 on car insurance'. The graphics comes in with a zoom in effect which comes at the screen. It is shown from a low angle to make it look big and to emphasis he message they are putting across to the audience. The impact this has on the audience is it shows them that the offer is big and what the service provides, and this makes them want to purchase or use the service as they show it as an offer not to miss through big bold typography.
Lighting
The lighting used is quite neutral and natural for the Stephen Hawking scenes as these scenes are meant to be represented as normal. The scene where the Go compare opera man is singing, the lighting change to a dark artificial colour as if it all of a sudden turned cloudy. The lighting effect has an impact of the audience as it makes them think and gets them interested in why the lighting has changed. It makes them more engaged in the scene and what is going on.
The main conventions used in Adverts today are:
- Camera angle and Shot
- Iconography
- Editing
- Lighting
- Sound
- Music
- Computer Graphics
- Specials Effects (SFX)
Evian Baby Advert
This is an advert by Evian where still images of people wearing t-shirts with a print of a baby dancing and this changes between each shot and the images cut to the beat of the music. It is a clever and funny advert as the people wearing the t-shirts have different facial expressions which adds to the moves of the baby dancing,Camera angle and shot-
Through the camera angle and shots it makes the advert look unique as it is still frames which change like an animation which gives it a unique animation effect. The impact this has on the audience is almost an illusion of a baby dancing with adult sized head which is creative and funny, this makes the audience more curious and is something they have not seen before.
Editing-
Through the editing it has an impact on the audience as the cuts are fast and it cuts to the beat which makes it look fast and edgy, which connotes the advert is meant to look active and energetic. This shows that the product will make you more active and energetic if you buy their product. This also has an impact on the audience to buy the product as it gives the message to people that the product will keep you active and hydrated. Also the advert represents the product in a positive light, and when people buy the product they will remember this advert.
Music-
The music used in this advert is well known and the target audience are most likely aware of the music and have heard it before. It is a techno upbeat music which suits the advert and represent it as modern, upbeat, energetic, fun and new. The impact this has on the audience is to change their mood and make them feel apart of the advert by moving to it, and if they drink this product they will be like the people in the advertisement, the drink brings out the
It is clever and unique, funny, active, energetic
Go Compare Advert-
This is an advert by Go Compare which features a famous icon Stephen Hawking, and he is giving news to people that he knows how to create a black hole, a man questions 'What will you do with it'. The next scene is on the Go Compare opera man who is harrassing a couple with his annoying song and they are saved as he is sucked in to a black hole and the scene cuts back to Stephen Hawkings laughing.Special Effects
This advertisement contains special effects during the scene where the Go Compare man is singing to couple. This is when a black hole appears and sucks him in, while he is trying to hold on to a lamp post with his body being sucked in. This has an impact on the audience as it shows the company is professional as they are able to use quality special effects which may make the audience go for this service. Also it shows that the advert is modern and could connote to the audience that this is a new service.
Sound
There is different types of sound used in this advertisement such as the black hole being generated which you hear before it shows, during and after it is gone. This sound effect creates a movie type feel to the scene as this sound effect is quite common. Also a sound effect is used at the end of the advert where the graphics comes in and it makes a jet noise and then slams. This connotes to the audience that the company or service they provide is fast and quick.
Computer Graphics
There is advertisement shown at the end of the advert which shows the company logo and the message they are trying to put across which is 'Saving the nation up to £290 on car insurance'. The graphics comes in with a zoom in effect which comes at the screen. It is shown from a low angle to make it look big and to emphasis he message they are putting across to the audience. The impact this has on the audience is it shows them that the offer is big and what the service provides, and this makes them want to purchase or use the service as they show it as an offer not to miss through big bold typography.
Lighting
The lighting used is quite neutral and natural for the Stephen Hawking scenes as these scenes are meant to be represented as normal. The scene where the Go compare opera man is singing, the lighting change to a dark artificial colour as if it all of a sudden turned cloudy. The lighting effect has an impact of the audience as it makes them think and gets them interested in why the lighting has changed. It makes them more engaged in the scene and what is going on.
Thursday, 21 March 2013
Sunday, 3 March 2013
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