Style and Form in Television Advertising

Style

Humorous
This is an example of a humorous advert, it is an advert by John West Salmon and what is humorous about this advert is it is done in a documentary style explaining where the bears get their salmon. The narrator says this is also where John West gets his salmon and we see a showdown between the bear and 'John West' fighting for the salmon. Whats most funny about the advert is the way the bear is fighting, in reality this would not happen as bears are wild animals, but in this advert the bear is fighting as if it knows martial arts.

The impact this has on the audience is it tells them that this is the best quality Salmon as the narrator says 'John West Endured the worst to bring you the best' so they are trying to say they get the best quality salmon which is from the wild where bears hunt.

Surreal
This is an example of a surreal advert, this is an advert by Guiness. This advert is made to make the audience remember the product as it is unusual and doesn't really relate to the Guiness. What we see in this advert is a group of men surfing in the ocean and the waves turn in to horses which is to represent the power and speed of the waves. The message at the end of the advert is 'Good things come to those who wait' 

This has an impact on the audience as it memorable for being unusual and it leaves you thinking what you have just seen. 

Dramatic
This is an example of a dramatic advert which is by Pantene. This advert is about a girl who plays violin and is doesn't really mix in with others. She meets a man who becomes her friend and they both play violin together. At the end of the advert the man is jumped and is in hospital and she enters a music competition. Towards the end in the competition she stands out from the other contestants and the moral behind this video is 'You can shine' which is the message the use at the end which also links to the product as Pantene products are meant to make your hair shiny.

The advert is over dramatized and is made this way to make the audience feel sad for the man who is left in hospital and for the girl who was being bullied which makes the audience remember this advert.

Parodic
Here is an example of a parody advert which is by Nik Naks. What happens in this advert is a group of friends on a cruise ship and one of them eats a Nik Nak crisp and soon starts to feel something inside his stomach. As he is coughing on the table, a Nik nak pops out of his stomach which a scene recreated from the film 'Alien'. This advert has an effect on the audience as they can relate to this if they have seen the film. 

The effect this has on the target audience is it reminds them of the film and it is quite humorous which makes it quite a memorable advert.

 

 

Form

Realist Narrative
Here is an example of a realist narrative advert. Realist narrative adverts are made to make the audience relate to the topic of the advert or to the actors in the advertisement  In this advert by Injury lawyers 4 u we see a group of lawyers walking down steps talking about if you have had an injury which is not your fault, you can get compensation. As they are walking down the steps the woman slips and falls over which is made to make the audience relate to if they have experienced an injury. 

The impact this has on the audience is it makes them relate to the topic as in this case, they have experienced an injury and the advert persuades the audience to receive compensation.

Anti-realist narrative
Here is an example of a anti-realist narrative which is by Wonga.com. This advert includes three puppets in a office talking about the company and what it offers. These type of adverts usually don't include real people. This type of advert is made to be humorous so the audience will remember the advert.

The impact this has on the audience is to make it seem different to ordinary adverts we see today also it is quite funny.

Animation
Here is an example of an animation advert made by coca cola. In this advert we see a man insert money into a coke machine and we see a an animated fantasized version of a coke drink being made. What makes this advert unique is it is creative and not like other animated adverts so it is memorable.
They have also used special effects which also makes the advert interesting and slightly more realistic.

The effect this has on the audience is that they will remember it as there is a lot going on and the way the coke bottle is being made which clever and different. This may also remind or make the audience think that coke bottles are designed and made in a unique way.

Documentary
Here is an example of a documentary advert which is by KFC. This advert is done in a documentary way to show the audience the steps they go through to prepare and make the food at KFC. As it is a fast food restaurant they show the food being made quickly but also show that the food is prepared and cooked early. 

The impact this has on the target audience is to show them that the food is prepared quickly and to show that their are no bad things going in to the foods, as fast food restaurants contain processed and other unhealthy things. This shows the audience what goes into the food they make.  

Talking heads
Here is an example of a talking heads advert which is by Sensodyne. This advert is a dentist talking to the camera about the product and recommending it to the public. It also includes a small animation of the toothpaste in action and what it can do for you. What this advert does is it makes the audience think to change toothpastes as a dentist is recommending a new one. 

The effect this has on the audience is it is a professional  in this field and who recommends it to people. Based on his view people will buy this toothpaste as has said himself that it good for you.

Stand Alone
Here is an example of a stand alone advert which is by T-Mobile. In this advert we see a flash mob in liverpool street station. From the start we see a couple of people dancing and further on more people participate creating a big flash mob. What is unique about this advert is that when the people finished dancing they ll wondered of into separate directions as if nothing happened.

This has an impact on the audience as it is memorable  it is unique and different which relates to the subject 'Lifes for sharing' and at the end we see people sending messages to one another.





Series
Here is an example of a series advert which is by Daz. In this advert we popular faces from soap oepras and what happens is the son finds out his dad is not his real dad and from there it is to be continued. These types of adverts are made to make the audience wanting more and leaving them to guessing what might happen in the next episode/advert.