TV Advertising

Overt Advert-

This is an advert for a sports drink called Powerade, a drink which is used to give energy in e.g. sports. In this advert we see different people playing different sports. The people featured in the advert are not the typical players for the sport they are playing such as a short basketball player, a female wrestler, a slow stocky Football (American Term) player etc. The advert shows the people getting through the sport by drinking powerade.


Target Audience-
The main target audience for this advert is directed at:

• Age- 16-26 year olds
• Ethnicity- Mixed, All people
• Sex- Male (70%), Female (30%)
• Location- America

I think the age is directed at 16-26 year old's is because the people featured in this advertisement look around this age. Also this age range, teenagers and young adults play sports in School which is why they use people who look the same age.

The ethnicity is mixed again as we see in the advert the people featured are of different races and this is meant to represent to the audience that the product is aimed at a wide audience.

The reason why i think this advert is aimed more at males than female is because in the advert we see the people shown are more male than female, sports is most popular with males today as we see it in sports such as Football, Rugby, Basketball etc. as these are more physical and contact sports. But they feature a female to show that woman also play sports such as Tennis, netball etc.

The reason why i say it is directed at Americans is because the the sports shown are very popular in America. The major Basketball league and the playoffs are played in America, The major NFL league and the Superbowl are played in America, Wrestling and UFC is a very popular sport broadcasted in America and the NHL league is played in America.

Technique-

I would say the technique used for this advert is self possession/social position. The reason why I think this technique is used in this advert is because people who don't fit in a particular sport or who are not as good as other people around them, this drink will help them get through and give them more energy to last. It is made to make the audience relate to the people in the advert who they can identify with. By them showing the audience that they can 'POWER THROUGH', shows that the target audience can also by drinking this product.

Audience Appeal-

What most appeals to the audience in this advert is the fact they can relate to this, with the disadvantage they have in sports they can also become better. An example of how it makes the audience relate to the advert is when boy in the beginning is talking to the camera about how we think he is to small to be playing basketball. This makes the audience think what disadvantage they have in other sports as this is based on the same subject. Towards the end we see him playing against guys who are much taller and who are bigger and scoring a hoop. The audience can identify with him and if they drink the product they won't have to worry about the disadvantage they may have in a sport as it shows the boy was able to get through it, this can also be a solution to a problem.

Hidden Messages-

This is an advert by Kit Kat, which is by Nestle. In this advert we see a man working at supermarket as a cashier who is using his forehead to scan items from someone's shopping. The man comes across a Kit Kat chocolate and decides to 'Have a break' and closes his till so no other customers can come to him for service.
The hidden message in this advertisement is to buy the Kit Kat and a chance to win a trip on holiday as a 'Break' which relates to the company's slogan. 


Target Audience-
The main target audience for this advert is directed at:

• Age- 21-35 year olds
• Ethnicity- British caucasain
• Sex- Male (50%), Female (50%)
• Location- UK

The reason why I think this advert is aimed at 21-35 year old's is because this is the age range for people who are working and the slogan for the advert is 'Have a break, Have a Kit Kat', this is giving the message that in work you should have have a break when work gets tough and you have been working hard 'Like a machine' which is what the advert says and shows as the man pretends to be a machine.

I think this is aimed and both male and female as this is work related and the message is directed at those who work and need a break. 

The reason why this is targeted at a UK audience and we see this as the advert is shot in the UK. Also the reason it is directed at people in the UK is because of the competition, it may only apply to people who live in the UK

Technique-

The technique used in this advert is self possession/social position. We see it is self possession/social position as it is an advert you can relate to, majority of the audience are working and are employed so they know what it is like to work. The man in this advert from 0.00-0.15 we see him looking unhappy, fed-up and exhausted from working. This is how others feel when they are working hard and they can relate to this as they know how he feels. When he eats a Kit Kat, he changes and becomes relaxed and stress free which will make the audience think the chocolate bar is a solution to become stress-free and relaxed. Also another technique is solution to a problem in someway as it is meant for your breaks and the way they show the advert, it shows it can make you relaxed.

Audience Appeal-

What most appeals to the audience in this advert is that it is Entertaining and comes under Entertainment/Diversion. The reason it is entertaining is it is humorous as the man is pretending to be a scanning machine and makes a scanning noise which is quite humorous  This is what makes the advert memorable as the advert is different in terms of style, idea, story etc. 

Also the reason the technique used in the advert is important to the audience is based on what the audience don't have or what they are missing. This advert is suppose to show you how to spend your break or when you have want to have a break it will remind you of a kit kat. 

Emotional Response Advert-

This is an advert by Wrigley's Extra chewing gum. In this advert we see a woman who has finished eating at a restaurant and a bunch on animated junk food is walking in her direction. As she reaches for her bag she pulls out a packet of chewing gum and the junk food become scared. In the advert they also show graphics of how the chewing gum helps you and is good for your teeth.


Target Audience-
The main target audience for this advert is directed at:

• Age- 18-40 year old's
• Ethnicity- All Ethnicity's 
• Sex- Male (50%), Female (50%)
• Location- UK

I think this is targeted at 18-40 year old's as the woman shown in the advert is around this age and this is an indication to the audience. Also in the advert they say that 'Chewing Extra after eating and drinking helps get rid of plaque', we know it is aimed at a older audience as they said it helps remove plaque after drinking and you must be 18 and over to drink alcohol. 

The reason why i think this is aimed at all ethnicity's and male and female is because it is a hygiene problem and , when you have a meal or a drink, plaque builds up and the best way to get rid of this is to brush your teeth but no one takes a tooth brush with them and cleans their teeth every time they have a meal or a drink so this is a solution to a problem which is quicker than brushing your teeth, more convenient and quicker. This is why I think it apply's and is targeted at a wide audience as many people experience this problem.

Technique-

The technique used in this advert is Concern. The reason why I think the technique used is  to make the audience aware that your teeth are effected when you eat and drink and that plaque builds up every time you do. Even though we brush our teeth every day it is not enough. They show this though a diagram of when you eat, the line goes down the chart which represents the plaque in your mouth and once you chew Wrigley's Extra, your teeth will be cleaner and fresher and this is shown as the line goes back up. Also at 0.02-0.07 it shows the junk food walking to the woman with an angry face, and the song playing is 'Bad boys' which adds to the way they are acting. This could be a hidden message that too much of junk food will make your teeth worse so the way to prevent this is by chewing Wrigley's Extra.

Audience Appeal-

This appeals to the audience as it is informative and gives useful information which they are unaware of. It educates the audience if they unaware that plaque builds over time and when you eat and drink. The song choice may appeal to the audience as they may be aware of the song as it was once very popular and when they hear this song it will remind them of this.

Emotional Response Advert-

This is an advert from Nicorette promoting a gum which will help you quit smoking. In this advert we see a woman stuck in traffic and she see's another man in his car smoking a cigarette  She looks tempted to smoke a cigarette aswell and reaches for her Nicorette gum which is passed by a miniature band. As she chews the gum, the band helped her celebrate the temptation for a cigarette even though she didn't.



Target Audience-
The main target audience for this advert is directed at:

• Age- 21-35 year old's
• Ethnicity- British caucasain, majority of Ethnicity's
• Sex- Male (50%), Female (50%)
• Location- UK

The reason I think the age is between 21-35 year old's is because this is the average age people smoke at and also the woman and man shown in this advert look around early to mid 30's which shows it is aimed at this target audience.
The ethnicity is British White as in this advert they are both, but i think this advert is targeted at a wider range as the there are many smokers who are different races. I also think this is both male and female as the advert shows a male and female. 

Technique-
The technique used in this advert is mainly concern because smoking cigarettes is not good for your lungs or body as it can cause cancer. The way they have shown that they are concerned is by giving advice and helping you celebrate every time you don't smoke a cigarette. 

Audience Appeal-
What makes this advert appeal to the audience is the band which plays near the end. The way it is done by making them small shows good effects and also the song they are playing. From looking at YouTube comments on this advert, most of the comments are about the band and who they are as the audience found this entertaining. I would say this advert is mostly entertaining as it has a small performance at the end and it is also information/surveillance in a way as it informs you by chewing this gum, it helps you keep of cigarettes.

Celebrity Endorsement-

This is an advert by Nike starring Lionel Messi, who is advertising his football boots. At the start of the advert we know this advert had a celebrity starring in it as Nike sport adverts only feature top athletes. The first thing we see is Lionel Messi doing kick ups with the boots so the audience already has an indication that the advert might be about the new boots he will be wearing.

Target Audience-

The main target audience for this advert is directed at:

• Age- 11-21 year olds
• Ethnicity- All
• Sex- Male (90%), Female (10%)
• Location- Worldwide

What makes the advert unique and what will make the audience want to buy the football boots is that he is currently the worlds best footballer so he is a major icon in football, and when people see this advert they will know instantly who it is. Also Adidas is a top company for sports and is as popular as Nike, this is another reason which will make the target audience want to buy the product as Adidas has the top products and people would want to show them off.
I think it is aimed at 11-21 year old's as most fans of footballers and people who aspire to be like them are this age as they play football at school and for teams at this age. I would say that this is more targeted at males rather than females as football is more of a male sport and we mainly he males in this advert.


Technique-
The technique used in this advert is self possession/social position as it is someone you are relating to. For people who play football and play like Messi in terms of position and style, they would relate to him and the advert, which makes them think the boots will make them play even more like him.


Audience Appeal-
This advert appeals to the audience as Lionel Messi is one of the most popular footballers today and what ever he wears, others will to, to be like him. He is high profiled and in popular in the media so he is well known which is why Adidas probably chose him for this advert. Also fans of Messi will recognize him and as a role model to most people they would want to see him in adverts.

Also this appeals to the audience as it is entertaining as it shows him performing a trick by juggling and doing kick-ups with his boots. Also it shows the boots and him in action, and how they look when you play so it is also in someway informative.